Filriady Kusmara
Analisis komunikasi pemasaran terpadu imc pada idol grup jkt48 studi deskriptif pada kegiatan pilar imc dalam mengelola komunitas merek jkt48 = Analysis of the marketing communication imc on idol group jkt48 descriptive studies of imc pillars on managing community brand of jkt48
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis Membership
Nadia Theodora
Analisis Hubungan Elemen-Elemen Komunikasi Pemasaran Terpadu (Integrated Marketing Communication) Terhadap Dimensi-Dimensi Dalam Ekuitas Merek (Brand Equity)(Studi Kasus Pada Merek FMCG: Indomie) = Relationship Analysis between Elements of Integrated Marketing Communication Towards The Dimensions of Brand Equity-(Case Study: Indomie as FMCG Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis Membership
Firlan
Evaluasi perencanaan integrated marketing communication (IMC) pada proyek kontroversial (kasus proyek kereta cepat/high speed railway/HSR Jakarta-Bandung = Evaluation planning of integrated marketing communication (IMC) in controversial project (Jakarta -Bandung high speed railway project case)
Universitas Indonesia, 2017
 UI - Tesis Membership
A. Adji Watono
IMC (Integrated Marketing Communication) that sells
Gramedia Pustaka Utama, 2011
 Buku Teks
Shafira Lauditta
Perencanaan program komunikasi pemasaran terpadu aplikasi streaming musik guvera Indonesia soundtrack of your life periode Januari - Desember 2016 = Integrated marketing communication plan of music streaming application guvera Indonesia soundtrack of your life period January - December 2016
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tugas Akhir