Andi Aji Saronto
Pengaruh event marketing Cornetto Summer Festival terhadap minat beli Cornetto = How the event marketing Cornetto Summer Festival 2012 effect to buying intention Cornetto
Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Panjaitan, Peter Christian
Pengaruh event marketing terhadap keputusan pembelian impuls produk fashion studi pada brightspot market = The effect of event marketing toward fashion product impulse buying decision study on brightspot market / Peter Christian Panjaitan,
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Kharisma Aditya
Pengaruh bauran pemasaran untuk event jazz goes to campus 39 terhadap purchase intention = The effect of marketing mix for event 39th jazz goes to campus towards purchase intention
2017
 UI - Skripsi (Membership)
Salwa Jamal
Analisis Strategi Komunikasi Pemasaran Produk Fashion Lokal Terhadap Online Purchase Intention Dalam Live Streaming TikTok. Studi Kasus Pada Merek Produk Fashion Lokal SWEPO = Analysis of Marketing Communication Strategy for Local Fashion Products Against Online Buying Intentions in Live Streaming TikTok. Case Study on Local Fashion Brand SWEPO
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Sitti Fatmawati
Pengaruh price image dimensions terhadap re-buying intention (studi pada Indomaret dan Alfamart) = The Effect of price image dimensions to re buying intention (case study at Indomaret and Alfamart) / Sitti Fatmawati
2016
 UI - Skripsi (Membership)