Nuri Handayani
Hubungan antara penelusuran produk di instagram dan motivasi belanja serta pengaruhnya terhadap purchase intention, word-of-mouth intention dan impulse buying = The Relationship between product browsing on instagram and shopping motivation, and its effects on purchase intention, word-of-mouth intention and impulse buying
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Aliyah Khairunnisa
Pengaruh Electronic Word of Mouth (eWOM) dan Information Credibility pada Media Sosial TikTok terhadap Online Purchase Intention Produk Skincare di Kalangan Generasi Z = The Influence of Electronic Word of Mouth (eWOM) and Information Credibility on Social Media TikTok on Online Purchase Intention of Skincare Products among Generation Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership
Muhammad Fauzi
Pengaruh motivasi pengguna media sosial terhadap word of mouth intention dalam fashion online shopping = Effects of social media user s motivation toward word of mouth intention of fashion online shopping
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Rica Sharma
Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Mieke Eka Putri
Analisis Faktor-Faktor yang Memengaruhi Adopsi Electronic Word of Mouth di Media Sosial serta Pengaruhnya terhadap Brand Awareness, Brand Image, dan Purchase Intention pada Domain .id = Analyzing Factors Affecting Electronic Word of Mouth Adoption on Social Media and Its Effects on Brand Awareness, Brand Image, and Purchase Intention of .id Domain
Fakultas Ilmu Komputer Universitas Indonesia , 2020
 UI - Tugas Akhir