Pengaruh brand personality terhadap word of mouth melalui brand loyalty: studi pada pengguna iPhone di Jakarta dan Depok = The effect of brand personality on word of mouth through brand loyalty: case study on consumer iPhone in Jakarta and Depok

Analisis pengaruh value congruity dan consumer brand identification terhadap brand commitment dan positive word of mouth: studi kasus pada merek Sneakers kasual = The effect of value congruity and consumer brand identification toward brand commitment and positive word of mouth: case study on casual Sneakers brand

Analisis pengaruh brand love terhadap positive word of mouth melalui moderasi experience dan price: studi kasus: NIKE = Analysis of brand love effect on positive word of mouth through experience and price moderation: case study: NIKE

Pengaruh Electronic Word Of Mouth Di Tiktok Terhadap Purchase Intention Produk Skincare Somethinc Melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc Skincare Products Through Brand Image

Pengaruh customer-brand relationship dengan brand loyalty dan word of mouth: studi pada merek Zara di Indonesia = The influence of customer brand relationship towards brand loyalty and word of mouth: study cases Zara in Indonesia