Adinda Galuh Komalaningdias
"Hubungan electronic word of mouth product attributes service quality dan price terhadap brand loyalty" (studi pada holycow steakhouse by Chef Afit) = The Relationship of electronic word of mouth product attributes service quality and price to brand loyalty (study at holycow steakhouse by Chef Afit)
2015
 UI - Tesis (Membership)
Fina Anggun Puspita
Pengaruh Customer Experience, Customer Satisfaction, dan Word of Mouth terhadap Customer Loyalty dengan Consumer Demographics sebagai Variabel Moderasi pada Nasabah Seabank di DKI Jakarta = The Influence of Customer Experience, Customer Satisfaction, and Word of Mouth on Customer Loyalty with Consumer Demographics as a Moderating Variable for Seabank Customers in DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Meysha Almaya
Pengaruh electronik word of mouth terhadap niat beli konsumen pada produk kosmetik = The impact of electronic word of mouth toward customer purchase intention on cosmetic product
2014
 UI - Skripsi (Membership)
Desta Dauri Rasyid
Pengaruh brand personality terhadap word of mouth melalui brand loyalty: studi pada pengguna iPhone di Jakarta dan Depok = The effect of brand personality on word of mouth through brand loyalty: case study on consumer iPhone in Jakarta and Depok
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Firdiyah Melati Wahyu Analita
Pengaruh pengalaman gamification marketing activities terhadap loyalitas merek, word of mouth positif dan resistensi terhadap informasi negatif dengan kepuasan dan brand love sebagai variabel mediasi: pada pengguna aplikasi Shopee = The influence of the gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information with satisfaction and brand love as mediating variable: on Shopee app's user
2019
 UI - Skripsi (Membership)