Pengaruh Social Media Marketing Activities Terhadap Customer Loyalty Melalui Mediasi Customer Equity Drivers Pada Pelanggan Shopee di Daerah Jakarta = The Influence of Social Media Marketing Activities on Customer Loyalty through mediation Customer Equity Drivers in the Shopee Customer in Jakarta Area

Peranan moderasi atas switching cost pada pendorong ekuitas dan loyalitas pelanggan = The moderating role of switching costs on customer equity drivers and loyalty intentions

Analisis Equity Drivers, Customer-Based Brand Equity, dan Customer Loyalty di dalam industri Hypermarket : studi kasus Hypermarket Carrefour = Analysis of Equity Drivers, Customer-Based Brand Equity, and Customer Loyalty in Hypermarket industry : study case Hypermarket Carrefour

Pengaruh hubungan parasocial terhadap customer equity drivers dalam konteks media sosial: penggunaan endorser di media sosial instagram pada merek L'Oreal Paris = Parasocial relationship effects on customer equity drivers in the social media context the use of instagram social media endorsers on L'oreal Paris Brand

Analisis peranan ekuitas merek terhadap kepuasan pelanggan dan loyalitas merek pada The Harvest Patissier & Chocolatier = Role of brand equity to customer satisfaction and brand loyalty at The Harvest Patissier & Chocolatier