Simatupang, Batara M.
Customer relationship management (CRM) & customer intelligence pada industri perbankan
Manajemen Usahawan Indonesia, 2003
 Artikel Jurnal
Rhakan Daffarrel Dipakusuma
Implementasi Customer Relationship Management (CRM) dalam Upaya Meningkatkan Business to Business (B2B) Selling di Doubletape Agency : Studi Kasus Kerja Sama Doubletape Agency dan Aplikasi Jenius = Implementation of Customer Relationship Management (CRM) in an Effort to Increase Business to Business (B2B) Selling at DoubleTape Agency: Case Study of Collaboration between DoubleTape Agency and the Jenius Application
Program Pendidikan Vokasi Universitas Indonesia, 2025
 UI - Skripsi Membership
Theddeus Octavianus Hari Prasetyono
Pengaruh AstraWorld sebagai Customer Relationship Management (CRM) terhadap loyalitas pelanggan Astra Motor Grup = The effect of Astra world as a customer Relationship Management (CRM) to the customer loyalty of Astra Motor Grup
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
Cunningham, Michael J.
Customer relationship management
Capstone, 2002
 Buku Teks
Diana Syahriyanti
Meningkatkan Kepuasan dan Loyalitas Pelanggan melalui Pengalaman Pelanggan dan Kepercayaan di Industri Perbankan : Melalui e-CRM dengan Kerangka Stimulus - Organism - Response = Enhancing Customer Satisfaction and Loyalty Through Customer Experience and Trust in Banking Industry : Utilizing e-CRM with Stimulus - Organism - Response Framework
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Tesis Membership