Walker, Orville C.
Marketing strategy : a decision-focused approach
McGraw-Hill, 2006
 Buku Teks
Grimshaw, Austin
Organizational behavior : cases and readings / Austin Grimshaw, John W. Hennessey, Jr.
McGraw-Hill, 1960
 Buku Teks
Boyd Jr., Harper W.
Cases in marketing strategy / by Harper W. Boyd Jr., Richard M. Clewett
Richard D. Irwin Inc , 1958
 Buku Teks
Keast, William R., editor
Faculty Tenure : a report and recommendations / William R. Keast, John W. Macy, Jr.
Jossey-Bass Publishers, 1973
 Buku Teks
Charvat, Frank J.
Marketing management: a quantitative approach / Frank J. Charvat and W. Tate Whitman
Heath, 1966
 Buku Teks