Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
Buku Teks
Malhotra, Naresh K.
Basic marketing research : a decision-making approach
Prentice-Hall, 2006
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Uncertainty and strategic decision making
Emerald, 2016
eBooks
Marcus, Burton H.
Marketing analysis and decision making
Little, Brown, 1979
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Brown, F.E.
Marketing research : a structure for decision making
Addison-Wesley, 1980
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