Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
Buku Teks
Malhotra, Naresh K.
Basic marketing research : a decision-making approach
Prentice-Hall, 2006
Buku Teks
Malhotra, Naresh K.
Basic marketing research : a decision-making approach
2006
Multimedia
Uncertainty and strategic decision making
Emerald, 2016
eBooks
Parsons, Robert
Statistical analysis : a decision making approach
Harper & Row, 1974
Buku Teks