Ryan, Damian
Understanding digital marketing : marketing strategies for engaging the digital generation
Kogan Page, 2016
 Buku Teks
Urban, Glen L.
Advanced marketing strategy phenomena, analysis and decisions
Prentice-Hall, 1991
 Buku Teks
Urban, Glen L.
Advanced marketing strategy : phenomena, analysis, and decisions
Prentice-Hall, 1991
 Buku Teks
Urban, Glen L.
Advanced marketing strategy: phenomena, analysis, decisions
Prentice-Hall, 1991
 Buku Teks
Manulang, Merry Kristiani
Marketing strategy analysis of the service company: case study PT Prima Value Indonesia = L'analyse de strategie marketing de la societie de service (etude de cas: PT Prima Value Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
 UI - Tesis (Membership)