Strategic brand management : building, measuring, and managing brand equity

Manajemen Ekuitas Merek = Managing brand equity : capitalizing on the value of a brand name

Analisis Pengelolaan Consumer-based Brand Equity melalui Brand Experience pada Produk Perawatan diri Halal Khusus Pria: Studi Kasus pada Brand Kahf = Managing Consumer-based Brand Equity through Brand Experience in Halal Personal Care for Men: Study Case Brand Kahf

Strategic brand management

Brand Ambassador, Brand Credibility, dan Brand Equity pada Produk Kecantikan = Brand Ambassador, Brand Credibility, and Brand Equity on Beauty Product