Lovelock, Christopher H.
Services marketing : people, technology, strategy
Pearson Education , 2011
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Delong, Thomas
Professional services: strategy and tactics
McGraw-Hill, 2003
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Technology, strategy and arms control
edited by Wolfram F. Hanrieder
Westview Press, 1986
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Millson, Murray R.
The Strategy of managing Innovation and technology
Pearson Education, 2007
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Davis, Mark M.
Managing services : using technology to create value
McGraw-Hill, 2003
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