Pengaruh brand extension terhadap brand image: studi pada produk Lifebuoy sampo = The effect of brand extension towards brand image: a study on Lifebuoy shampoo

Analisis pengaruh brand identity brand image dan internet use terhadap brand preference pada merek online dan merek offline = Relationships among brand identity brand image and brand preferences differences between cyber brands and extension retail brands over time

Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.

Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic

Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung