Kerin, Roger A.
Marketing in asia
McGraw-Hill Education, 2015
 Buku Teks
Sunny T.H. Goh
Marketing wise : pendekatan inkonvensional terhadap strategi pemasaran di Asia / Sunny T.H. Goh, Khoo Kheng-Hor
Bhuana Ilmu Populer, 2003
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks