Bryson, John M.
Perencanaan strategis : bagi organisasi sosial = strategy planning for public and nonprofit organizations
Pustaka Pelajar, 2005
 Buku Teks
Handbook of marketing strategy
Venkatesh Shankar, Gregory S. Carpenter, editor
Edward Elgar, 2012
 Buku Teks
Manajemen pemasaran strategis = strategic market management
oleh David A. Aaker, penerjemah, David wijaya, Herwita Titi Sekartaji, Hirson Kurnia
Salemba Empat, 2013
 Buku Teks
Fandis Ekyawan
Merancang marketing strategy dengan pendekatan scenario planning sStudi kasus PT. Indopelita Aircraft Services)
2002
 UI - Tesis (Membership)
Rifelly Dewi Astuti
Analisis potensi pasar handset CDMA di Jabodetabek
2003
 UI - Tesis (Membership)