Peter, J. Paul
A preface to marketing management J. Paul Peter, James H. Donnelly, Jr. and Lawrence X. Tarpey
Plano, Tex. Business Publication 1982,
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Kotler, Philip
Marketing management
Prentice-Hall, 2000
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Kotler, Philip
Marketing management
Prentice-Hall, 2003
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Kotler, Philip
Marketing management
Prentice-Hall, 1989
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Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
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