Perreault, William D.
Basic marketing : a marketing strategy planning approach
McGraw-Hill, 2014
Buku Teks SO
Kelley, Eugene J.
Marketing planning and competitive strategy
Prentice-Hall, 1972
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Hughes, G. David
Marketing management : a planning approach
Addison-Wesley, 1978
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Stern, Mark E.
Marketing planning: an systems approach
McGraw-Hill, 1966
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Nash, Edward L.
Direct marketing : strategy, planning, execution
McGraw-Hill, 1986
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