Guiltinan, Joseph P.
Cases in marketing management
McGraw-Hill, 1991
 Buku Teks SO
Guiltinan, Joseph P.
Marketing management strategies and programs
McGraw-Hill, 1985
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Kotler, Philip
Marketing management
Pearson, 2016
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Howard, John A.
Marketing management : operating, strategic, and administrative
Richard D. Irwin, 1973
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Rewoldt, Stewart H.
Introduction to marketing management : text and cases
Homewood: Richard D. Irwin, 1969
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