Sabila Nur Maulidya
Pengaruh Shopping Motivation dan Product Browsing terhadap Online Impulsif Buying (Produk pakaian dan kosmetik konsumen Shopee Jabodetabek) = The Effect of Shopping Motivation and Product Browsing on Online Impulse Buying (Shopee Jabodetabek consumer clothing and cosmetic products)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Arung Srikandi
Analisis dampak online brand trust terhadap sales promotion dan online buying decision: studi kasus: men sale campaign Shopee pada Februari 2019 = Analyzing the impact of online brand trust on sales promotion and online buying decision: case study: Shopee men sale campaign on February 2019
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Dalila Putri Paramadani
Analisis perilaku konsumen terhadap keputusan pembelian produk fashion melalui e-commerce online shop Zalora Indonesia perilaku pembelian fashion online dan perbedaannya terhadap pembelian offline = Analysis of consumer behavior buying decision in fashion products through e commerce online shop Zalora Indonesia online fashion buying behavior and the difference of the purchase offline
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Rini Febriani Hauri
Analisis pembentukan perilaku pembelian channel melalui program promosi penjualan (studi kasus program promosi penjualan PT.Bintang Baru Indonesia Perkasa Raya terhadap agen) = Analysis of the formation of channel buying behavior trough sales promotion program (case study : sales promotion of PT. Bintang Baru Indonesia Perkasa Raya)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis (Open)
Irsalina Permatasari
Pengaruh komunikasi word of mouth terhadap minat beli konsumen (online review konsumen pada proses pembelian di Lazada) = Word of mouth communications influence on consumer interests buy (online consumer reviews on the purchase process in Lazada)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja