Sinaga, Paramita
Analisis pengaruh monetary dan non-monetary sales promotion terhadap brand awareness, perceived quality, dan brand loyalty perusahaan ritel : studi kasus PT. Carrefour Indonesia = The analysis of influence of monetary and non-monetary sales promotion toward brand awareness, perceived quality, and brand loyalty in retail : case study PT. Carrefour Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Novasari Putri Wulandari
Analisis pengaruh service quality restoran terhadap consumer attitudes toward brands dan brand preference studi kasus restoran casual dining di jakarta = The effect of restaurant's service quality towards consumer attitudes toward brands and brand preference case study casual dining restaurants in jakarta / Novasari Putri Wulandari
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Fitrah Syafitri
Analisis pengaruh product involvement, price consciousness, dan price/quality inference terhadap willingness-to-pay pada local brand fashion di Indonesia = The influence of product involvement price consciousness and price quality inference towards customers willingness to pay on local brand fashion product in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Anggun Dian Puspita
Analisis pengaruh citra toko (store image) terhadap ekuitas merek toko (store brand equity) pada produk elektronik Carrefour bermerek Bluesky : studi kasus konsumen Carrefour yang berdomisili di wilayah Jakarta = Analysis of the store image influence towards the store brand equity for bluesky branded electronic product of carrefour : case study the Carrefour consumer domicilied in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Melia Retno Astrini
Analisis pengaruh corporate social responsibility terhadap service brand loyalty dengan brand identification sebagai faktor mediasi dan service quality sebagai faktor moderasi : studi kasus pada jasa penerbangan Garuda Indonesia = The effect of corporate social responsibility towards service brand loyalty with brand identification as a mediating factor and service quality as a moderating factor : case study on Garuda Indonesia airlines
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership