Buttle, Francis
Customer relationship management (manajemen hubungan pelanggan) : concept and tools = Customer relationship management
Bayumedia Publishing, 2007
 Buku Teks
Sovi Mutia
Pengaruh relationship marketing terhadap customer loyalty: studi pada loyalty program "Love your body club" The body shop = The effect of relationship marketing towards customer loyalty: study on loyalty program "Love your body club" The body shop
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Dicky Ghozali
lmplementasi customer lifetime value (CLV) dalam mengelola profitabilitas klien di perusahaan pelayaran = Implementation of customer lifetime value (CLV) to manage client profitability in maritime industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Schmitt, Bernd.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt
Wiley, 2003
 Buku Teks
Anita Firawati
Analisis Penerapan Customer Relationship Marketing dan Pengaruhnya Terhadap Brand Equity: Studi Kasus Call Center Bank Mandiri
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)