Pengaruh Motivasi Utilitarian Dan Hedonis Terhadap Urge to Buy Impulsively Pada Hari Belanja Online Nasional Di M-Commerce. Studi: Shopee 12.12 Day = The Influence of Utilitarian and Hedonic Motivation Towards Urge to buy Impulsively on National Online Shopping Day in M-Commerce. Case Study: Shopee 12.12 Day

Pengaruh klaim periklanan terhadap preferensi merek dan asosiasi kategori-merek : tinjauan terhadap peran regulatory fit

Analisis sikap konsumen terhadap mobile advertising dan dampaknya pada intentsi penggunaan mobile advertising = Consumer attitude analysis towards mobile advertising and its effect for intention to use mobile advertising

Respon konsumen terhadap brand extension pada tingkat perceived fit dan familiarity yang berbeda = Consumer's response towards brand extension on different levels of perceived fit and familiarity

Pengaruh motivasi belanja hedonis terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19 = Effects of hedonic shopping motivation on compulsive buying behaviour between online fashion buyers during COVID-19 pandemic