Analisis Pengaruh Consumer?s Brand Attitude terhadap Purchase Intention pada Merek Milik Influencer di Indonesia = Analysis of Consumer’s Brand Attitude on Purchase Intention towards Influencer Owned Brand in Indonesia

Pengaruh Gamification terhadap Intention of Engagement towards Gamification dan Brand Attitude (Studi pada Wearable Fitness Technology) = The Effect of Gamification on Intention of Engagement towards Gamification and Brand Attitude (Study towards Wearable Fitness Technology)

Pengaruh Endorser dan Kredibilitas Merek terhadap Minat Beli yang Dimediasi oleh Sikap terhadap Merek dan Kredibilitas Merek: Studi Merek Fashion Lokal Indonesia = The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards Brand and Brand Credibility: A Study on Indonesia Local Fashion Brands

Pengaruh sports sponsorship terhadap attitude towards sponsor dan purchase intention : Studi kasus Garuda Indonesia = Sports sponsorship effect on attitude towards sponsor and purchase intention : A case study of Garuda Indonesia

Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)