Savira Rahma Frida
Implikasi word of mouth (WOM) dan electronic word of mouth (eWOM) terhadap brand image = The implications of word of mouth (WOM) and electronic word of mouth (eWOM) on brand image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Cyntia Novitasari
Analisis pengaruh brand love terhadap positive word of mouth melalui moderasi experience dan price: studi kasus: NIKE = Analysis of brand love effect on positive word of mouth through experience and price moderation: case study: NIKE
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Raihan Krizia Joshua
Pengaruh electronic word-of-mouth terhadap intention to visit: studi pada eWOM Labuan Bajo di Instagram = The impact of electronic word-of-mouth toward intention to visit: study of Labuan Bajo eWOM on Instagram
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Ika Widya Mustika
Pengaruh experiential marketing dalam menciptakan word of mouth pengunjung Pesona Alam Resort & Spa = The effects of experiential marketing to create word of mouth visitors Pesona Alam Resort & Spa
2016
 UI - Skripsi (Membership)
Ayu Tristin Pujiastuti
Pengaruh experiential marketing terhadap pembentukan electronic word of mouth pada Santhai Modern Thai Canteen Restaurant Kota Kasablanka = The influence of experiential marketing on the formation of electronic word of mouth on Santhai Modern Thai Canteen Restaurant Kota Kasablanka
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)