Pengaruh green marketing awareness dan perceived innovation terhadap purchase intention pada lampu led philips dan ac inverter panasonic = Influence of green marketing awareness and perceived innovation toward purchase intention of led bulb philips and ac inverter panasonic

Pengaruh Kesadaran Pemasaran Hijau dan Persepsi Inovasi terhadap Minat Beli Melalui Persepsi Harga, Persepsi Kualitas, Persepsi Nilai dan Persepsi Risiko Sebagai Variabel Mediasi Pada Produk Lampu LED Hemat Energi Philips = The Influence of Green Marketing Awareness and Perceived Innovation on Purchase Intention Through Perceived Price, Perceived Quality, Perceived Value and Perceived Risk as Mediation Variables in Philips Energy Saving LED Lights Products

Impact of Green Marketing Awareness, Perceived Innovation, and Perceived Price Towards Customer Purchase Intention Mediated by Perceived Value = Dampak Green Marketing Awareness, Perceived Innovation, dan Perceived Price Terhadap Minat Beli Pelanggan Dimediasi oleh Perceived Value

Pengaruh green brand positioning, green brand awareness, green brand image dan attitudes toward green brand terhadap green brand purchase intention: studi kasus ac merek Panasonic = The effect of green brand positioning green brand awareness green brand image and attitudes toward green brand on green brand purchase intention case study of Panasonic air conditioner

Analisis pengaruh green benefits dan green transparency terhadap green perceived value, self-brand connection, dan brand loyalty: studi kasus pada Starbucks Coffee = The role of green benefits and green transparency in shaping green perceived value self brand connection and brand loyalty: study case on Starbucks Coffee