Analisis Pengaruh Logo Halal terhadap Perceived Reputation, Customer Trust, and Customer Loyalty Studi Komparatif Antara Konsumen Muslim dan Non Muslim Pada Restoran Cepat Saji di Indonesia = Analysis of the Effect of the Halal Logo on Perceived Reputation, Customer Trust, and Customer Loyalty: A Comparative Study Between Muslim and Non-Muslim Consumers in Fast Food Restaurants in Indonesia