Nasution, Ahmad Razzaq Fadillah
Pengaruh Electronic Word of Mouth terhadap Minat Beli melalui Brand Image pada Secondary Market Industri NFT (Studi pada Marketplace OpenSea) = The Impact of Electronic-Word-of-Mouth Towards Purchase Intention Through Brand Image on NFT Industry's Secondary Market (Study on OpenSea Marketplace)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Sara Febrilia
Analisis pengaruh electronic word of mouth (e-WOM) terhadap purchase intention: studi pada aplikasi dan situs Zomato Indonesia = The influence of electronic word of mouth (e-WOM) on purchase Intention: study case: Zomato's application and website
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Anisa Mifrohatun Fathiyah
Pengaruh electronic word of mouth (e-WOM) terhadap minat beli konsumen: studi pada online review di situs Zomato.com = The effect of electronic word of mouth (e-WOM) towards consumer's purchase intention: a study on online review in Zomato.com
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Ayu Sabtani
Pengaruh penempatan produk lokal di drama Korea terhadap brand recall dan word of mouth: studi pada merek lokal Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Anzil Sifa Fauziah
Analisis pengaruh kualitas integrasi saluran melalui omnichannel retailing terhadap customer engagement serta implikasinya pada repurchase intention dan positive word-of-mouth = Analysis the effect of channel integration quality through omnichannel retailing on customer engagement and its implications in repurchase intention and positive word-of-mouth
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)