Siti Rahmi
Faktor-faktor yang mempengaruhi kesuksesan perluasan merek : studi kasus shampoo lifebuoy dan permen tolak angin = Factor that affecting brand extension successfulness : case study shampoo lifebuoy and tolak angin candy
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
Randhika Ikra Ramadhan
Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Sukmarasa Andhika Nugraha
Pengaruh brand trust terhadap brand extension acceptance : studi pada pelanggan Lazada yang mengetahui lamido = The influence of brand trust on brand extension acceptance study on Lazada s customer who knows about lamido
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership
Rietsi Arvitricia
Analisis pengaruh brand origin dan branding strategi terhadap brand attitude: studi eksperimen brand extension pada produk pakaian batik / Rietsi Arvitricia
2012
 UI - Tesis Membership
Amirah Afifah Sahaz
Pengaruh brand extension terhadap purchase intention: studi pada Zara home = Brand extension s influence on the purcahse intention: a Zara home study
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership