Analisis pengaruh Experiential Marketing dan Electronic Word of Mouth terhadap Brand Awareness dan Purchase Intention: studi kasus pada Keripik Setan (Pedas) Maicih logo samping = Analysis the influence of experiential marketing and Electronic Word of Mouth toward Brand Awareness d Purchase intention: case study Keripik Setan (Pedas) Maicih Logo Samping

Pengaruh klaim periklanan terhadap preferensi merek dan asosiasi kategori-merek : tinjauan terhadap peran regulatory fit

Peranan "Emotional Branding" dalam memelihara kepuasan pelanggan: studi kasus program "Fun In The Air" PT. Adam Air

Analisis employer brand process dalam memperkuat hubungan brand personality dan employer brand attractiveness. Studi kasus penelitian di GO-JEK = The analysis of employer brand process in strengthening the relationship between brand personality and employer brand attractiveness. Case study Rrsearch in GO-JEK

The impact of consumer perceptions on perceived brand marketing communications towards the formation of brand authenticity for fast-moving consumer goods = Pengaruh persepsi konsumen pada brand marketing communications terhadap terbentuknya brand authenticity pada fast-moving consumer goods