Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis Membership
Andara Kusumaningrum
Membangun Brand Loyalty melalui Brand Experience, Brand Love, dan Perceived Quality dengan Brand Trust sebagai Moderator Pada Pengguna Smartphone Indonesia = Building Brand Loyalty through Brand Experience, Brand Love, and Perceived Quality with Brand Trust as Moderator on Smartphone Users in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Zafira Fiona Islami
The Effect of Brand Experiences Towards Brand Loyalty Mediated by Perceived Quality, Brand Love, and Brand Trust: A Study on Sejauh Mata Memandang = Pengaruh Brand Experiences terhadap Brand Loyalty yang Dimediasi oleh Perceived Quality, Brand Love, dan Brand Trust: Studi pada Sejauh Mata Memandang
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Nindya Kinanti
Pengaruh Perceived Brand Value terhadap Brand Loyalty pada Sustainable Brand dan Conventional Brand = The Influence of Perceived Brand Value on Brand Loyalty for Sustainable and Conventional Brand.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Eigent Maulana
Analisis pengaruh brand experience brand satisfaction dan brand trust terhadap brand loyalty studi kasus blitzmegaplex grand Indonesia = Analysis influence of brand experience brand satisfaction and brand trust toward brand loyalty case study blitzmegaplex grand Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership