Fadhli Adi
Pengaruh corporate social responsibility terhadap corporate image dan repurchase intention Baitul Maal Wat Tamwil di Jakarta = Influence of corporate social responsibility to corporate image and repurchase intention Baitul Maal Wat Tamwil in Jakarta / Fadhli Adi
Program Pascasarjana Universitas Indonesia, 2016
 UI - Tesis Membership
Henrico Aditya Rachmat
Pengaruh Social Media Advertising Terhadap Perilaku Pembelian Gen M Pada Industri Modest Fesyen di Indonesia: Peran Moderasi Brand Image = The Effect of Social Media Advertising on Gen M Purchasing Behavior in the Modest Fashion Industry in Indonesia: The Moderating Role of Brand Image
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Yusuf Hakim
Analisis pengaruh corporate social responsibility terhadap corporate brand equity melalui mediasi corporate brand credibility dan reputation: studi kasus: Go-jek = The effect of corporate social responsibility toward corporate brand equity mediated through corporate brand credibility and reputation: case study: Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Ratna Dewi
Analisis pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian (objek penelitian: Eiger) = The effect analysis of brand image, product quality and price on purchase intention (study object: Eiger)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis Membership
Raihana Abida
Analisis Brand Experience dengan Mediasi Brand Credibility dan Perceived Uniqueness Terhadap Keinginan Konsumen untuk Membayar Harga Premium (Studi Kasus Pengguna Produk Apple: iPhone, Macbook dan Apple Watch) = Analysis of Brand Experience with Mediating Role of Brand Credibility and Perceived Uniqueness on Willingness to Pay a Price Premium (Case Study of Apple Product Users: iPhone, Macbook and Apple Watch)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership