Designing competitive loyalty programs : how types of program affect customer profitability

Creating customer loyalty

Customer loyalty and success

Rewards vs. Rebate: Pengaruh Customer Loyalty Program terhadap Intensi Membeli Kembali di E-commerce = Rewards vs. Rebate: The Effect of Customer Loyalty Program on Repurchase Intention in E-commerce

Analisis loyalitas pelanggan go-jek di Jabodetabek studi pada loyalty program go-jek Indonesia = Analysis of customer loyalty at go-jek in jabodetabek focusing on loyalty program by go-jek Indonesia