Dina Anjani
Pengaruh consumer brand engagement dan brand love terhadap overall brand equity dan repurchase intention: studi kasus smartphone pada generasi milenial Indonesia = The effect of consumer brand engagement and brand love upon overall brand equity and repurchase intention: case study on smartphone brands in Indonesian millennials
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2021
 UI - Tesis Membership
Gita Novia Riani
Pengaruh Brand Post Characteristics Pada Unggahan Instagram Brand Fashion Lokal Dalam Membangnun Consumer Engagement Dan Customer-Brand Relationship = The Effect Of Brand Post Characteristics On Local Fashion Brand Posts In Building Consumer Engagement And Customer-Brand Relationship
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Iven Ganesja
Pengaruh brand relationship quality terhadap brand loyalty pasca pembelian pada produk bimbingan belajar online = The effect of brand relationship quality on post purchase loyalty on premium online learning and tutoring
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Sitindaon, Patrick Putra Indriananto
Strategi Komunikasi Media Sosial Untuk Meningkatkan Jumlah Engagement Konten Akun Instagram Warnermusicid = Social Media Communication Strategy to Increase the Number of Engagements for Warner Music Indonesia's Instagram Account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tugas Akhir
Ike Yulianti S
Pengaruh brand image terhadap pembentukan brand equity (studi pada Kentucky Fried Chicken di Jakarta)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
 UI - Skripsi (Open)