Claudia Michelle Paramesvari
Peranan Brand Activation dalam Membangun Ekuitas Brand Produk Lahan Pemakaman (Studi pada SAN DIEGO HILLS MEMORIAL PARK) = The Role of Brand Activation in Building Brand Equity of Cemetery Product (Study on SAN DIEGO HILLS MEMORIAL PARK)
2016
 UI - Makalah dan Kertas Kerja
Seniyya Zahra
Perencanaan Program Humas Pemasaran Melalui Aktivasi Media Sosial untuk Membangun Brand Awareness dan Interaksi UMKM Rozafa = Marketing Public Relations Program Through Social Media Activation to Build Brand Awareness and Interaction at Rozafa
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tugas Akhir
Hemas Dewi Arum
Analisis peran brand ambassador kosmetik wardah dalam membangun brand image dan brand awareness = An analysis of brand ambassador's role on wardah cosmetics in building brand image and brand awareness
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Wenders von Wim
Der Himmel uber Berlin / Wenders von Wim
Suhrkamp, 2005
 Buku Teks SO
Meiske
Cara membangun positive word of mouth pada online retailer: peran brand personality, brand love dan brand loyalty = How to build positive word of mouth on online retailer: the role of brand personality, brand love and brand loyalty
2019
 UI - Tesis Membership