Feby Inas Dwiputri
Keterkaitan brand ambassador kosmetik wardah dengan motivasi dan asosiasi merek nilai-nilai islami = The relation between brand ambassador of wardah cosmetics with the motivation and brand association of islam's values
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Feby Inas Dwiputri
Keterkaitan brand ambassador kosmetik wardah dengan motivasi dan asosiasi merek nilai nilai Islami = The relation between brand ambassador of wardah cosmetics with the motivation and brand association of islam's values
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Hamonangan, Daniel
Analisis pengaruh brand awareness dan brand image terhadap perilaku pembelian konsumen shampoo l'oreal di Carrefour Ambassador
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Jeihan Shabira Putri
Pengaruh Brand awareness dan Brand Image terhadap Repurchase Intention melalui Customer Satisfaction (Studi pada Wardah Cosmetics) = The Impact of Brand Awareness dan Brand Image on Repurchase Intention with Customer Satisfaction (Study on Wardah Cosmetics)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis (Membership)