Nuri Kamaliyah
Pengaruh Brand Extension Magnum Cafe terhadap Brand Image Magnum = Impact of Magnum Café as Brand Extension to Magnum’s Brand Image
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Rizkitarini Hapsari
Pengaruh perceived consumer fit terhadap persepsi konsumen mengenai aktifitas CSR, C-C Identification, dan Loyalitas (studi kasus PT BNI 46) = Impact of perceived consumer fit toward consumer perception of CSR activities, C-C Identification, and loyalty (Case Study PT BNI 46)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Skripsi (Open)
Indrie Mutiasari
Analisis Brand Personality dan Implementasinya dalam Strategi Pemasaran Digital Wall?s Magnum di Indonesia = Brand Personality Analysis and It's Implementation on Wall's Magnum Digital Marketing Strategy in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Vina Trecira Panigoro
Analisa perilaku dan persepsi konsumen terhadap spextrum reflective bag guna perencanaan strategi komunikasi pemasaran produk = Consumer behavior and perception analysis towards 'spextrum' reflective bag for product's strategic marketing communication planning
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tugas Akhir
Korea : as seen by Magnum photographers
introduction by Bruce Cumings
W.W. Norton, 2009
 Buku Referensi