Priemer, August B.
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
 Buku Teks SO
Ingram, Andrew
An advertisers guide to better radio advertising: Tune in to the power of the brand conversation medium
John Wiley & Sons, 2005
 Buku Teks SO
Advertising at the point of purchase / edited and compiled by the Association of National Advertisers, Inc.
McGraw-Hill , 1957
 Buku Teks SO
La Ode Muhammad Restu Pradana
Penerapan Metode Delphi dalam Memahami Pengambilan Keputusan Strategis untuk Sponsorship di Kalangan Advertiser di Indonesia = Delphi Method in Understanding the Strategic Decision of Commercial Sponsorship among Indonesia Advertisers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Fatma Bandar Alkhaldi
Bias Gender dalam Iklan: Pentingnya Sarana Sosialisasi Kesetaraan Gender bagi Calon Pengiklan = Gender Bias in Advertising: The Importance of Gender Equality Socialization for Potential Advertisers
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja