Effective media planning : a guide to help advertisers and agencies develop plans that work

Advertising at the point of purchase / edited and compiled by the Association of National Advertisers, Inc.

An advertisers guide to better radio advertising: Tune in to the power of the brand conversation medium

Penerapan Metode Delphi dalam Memahami Pengambilan Keputusan Strategis untuk Sponsorship di Kalangan Advertiser di Indonesia = Delphi Method in Understanding the Strategic Decision of Commercial Sponsorship among Indonesia Advertisers

Work sampling