Analisis pengaruh aktivitas social media marketing terhadap customer equity pada merek new luxury studi kasus merek zara = Analysis the effect of social media marketing on new luxury brand s customer equity case study zara

Analisis Pengaruh Komunikasi Media Sosial terhadap Ekuitas Merek dan Minat Beli (Studi pada Barang Fesyen Mewah pada Pengikut Instagram @shopatbanananina di Jakarta) = Analysis of the Influence of Social Media Communication on Brand Equity and Purchase Intention (Study on Luxury Fashion Items on @shopatbanananina Instagram Followers in Jakarta)

Pengaruh Pemasaran Sosial Media Terhadap Ekuitas Merk Dalam Memunculkan Intensi Pilihan Merk Pada Merk Smartphone = The Influence of Social Media Marketing On Brand Equity In Evoking Brand Choice Intention Amongst Smartphone Brands

To what extent does social media marketing mediate the relationship between luxury brands and customer equity a comparison study on the emerging middle class in Indonesia and the Netherlands = Besar pengaruh pemasaran media sosial dalam memediasi hubungan antara merek mewah dan ekuitas pelanggan: studi perbandingan kelas menengah di Indonesia dan Belanda

Pengaruh Upaya Pemasaran Media Sosial Merek Mewah Terhadap Ekuitas Merek Berbasis Konsumen Di Kalangan Konsumen Generasi Z: Sebuah Studi Pada Louis Vuitton = The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equity Among Generation Z Consumers: A Study on Louis Vuitton