Analisis pengaruh e-lifestyle terhadap internet advertising avoidance = The effect of e lifestyle on internet advertising avoidance

Perbandingan daya tarik iklan emosi takut, humor, dan rasional terhadap memori dan sikap pada iklan e-commerce berbasis video = Comparing advertising appeal of fear, humor, and rational towards memory and attitude on video based e-commerce advertising

Pengaruh iklan dan promosi penjualan terhadap kekuatan merek Starbucks Coffee Indonesia = The impact of advertising and sales promotion toward brand equity Starbucks Coffee Indonesia

Sikap penghindaran iklan (ad avoidance) di internet pada kalangan mahasiswa FISIP UI

Faktor faktor berpengaruh dan struktur relasional dari iklan banner terhadap dampak iklan internet = Influential factors and relational structure of internet banner advertising to internet advertising effect