PENGARUH BRAND IMAGE APPLE TERHADAP WILLINGNESS TO PAY A PRICE PREMIUM PRODUK IPHONE (Studi pada Pembeli iPhone di Wilayah DKI Jakarta) = Effect of Apple Brand Image on the Willingness to Pay a Price Premium for iPhone Products (Study on iPhone Buyers in the DKI Jakarta Area)

Dampak dari inovasi pada keyakinan terhadap merek, kepuasan konsumen, dan loyalitas merek: studi pada: Apple iPhone = The impact of innovation towards brand trust, customer satisfaction, and brand loyalty. Study of: Apple iPhone

Pengaruh citra merek terhadap loyalitas pelanggan : studi pada Apple iPhone = The effect of brand image on customer loyalty : study on Apple iPhone

Peran pengaruh lingkungan sosial terhadap keinginan untuk mengadopsi ponsel pintar : efek moderasi dari karakteristik konsumsi publik atau privat studi kasus Apple iPhone 4S = The role of social influence on smartphone adoption intention the moderating effect of public or private consumption : case Apple iPhone 4S

Pengaruh brand association terhadap consumer response (Studi kasus Apple iphone) = The influence of brand association towards consumer response (Case study Apple iphone).