Analisis pengaruh green brand positioning, green brand knowledge, dan attitude toward green brand terhadap green product purchase intention = Analysis of the influence of green brand positioning green brand knowledge and attitude toward green brand to green product purchase intention

Pengaruh Green Brand Image terhadap Green Satisfaction, Green Trust, dan Green Brand Equity : studi kasus pada merek Tupperware = The effect of Green Brand Image toward Green Satisfaction, Green Trust and Green Brand Equity / Sevtiani Rakhmawati Nur

Pengaruh Green Brand Affect Terhadap Green Purchase Intentions dengan Efek Mediasi dari Green Brand Associations, Green Brand Attitude, dan Green Brand Trust = The Influence of Green Brand Affect towards Green Purchase Intention with the Mediation Effect of Green Brand Association, Green Brand Attitude and Green Brand Trust

Analisis green brand positioning untuk membangun green brand image pada merek kecantikan dan perawatan pribadi Love Beauty and Planet = Analysis of green brand positioning to build green brand image of beauty and personal care Brand Love Beauty and Planet

Analisis pengaruh green benefits dan green transparency terhadap green perceived value, self-brand connection, dan brand loyalty: studi kasus pada Starbucks Coffee = The role of green benefits and green transparency in shaping green perceived value self brand connection and brand loyalty: study case on Starbucks Coffee