Pengaruh attitude toward visual packaging design terhadap perceived product dan brand preference : sebuah studi eksperimen = The Influence of attitude toward visual packaging design on perceived product and brand preference: an experimental study

Peran Elemen Marketing 4.0, Kepuasan, Intensi Kesetiaan dan Preferensi Merek Religius Konsumen Wanita Muslim Indonesia pada Merek Fashion Muslim Lokal = The Role of Marketing 4.0 Elements, Customer Satisfaction, loyalty Intentions and Religious Brand Preference among Indonesian Muslim Woman Consumers of Local Modest Fashion Brands

Pengaruh Customer-based Brand Equity terhadap Brand Preference dan Purchase Intention pada e-wallet DANA Indonesia = Analysis of The Impact of Customer-based Brand Equity to Brand Preference and Purchase Intention of e-wallet DANA Indonesia

Perbedaan nilai-nilai dasar manusia pada perempuan usia dewasa muda di Jabodetabek berdasarkan taksonomi preferensi tampilan merek = The difference of basic human values among young adult women in Jabodetabek by preference for brand prominence taxonomy / Nadya Karinadewi

Pengaruh brand equity terhadap brand preference (analisa regresi pengaruh brand equity media berita CNN Indonesia terhadap brand preference) = The impact of brand equity against brand preference regression (analysis of effect of brand equity media news CNN Indonesia against brand preference)