Analisis pengaruh customer engagement terhadap brand loyalty (studi pada komunitas online Mi Community Indonesia) = The impact of customer engagement towards brand loyalty (a study in Mi Community Indonesia online commmunity)

Pengaruh benefit terhadap community participation di online brand community dalam hubungan brand trust dan brand commitment = The role of benefit towards community participation at online brand community in the relationship of brand trust and brand commitment

Analisis pengaruh brand community terhadap brand identificarion dan brand commitment : studi kasus komunitas Honda Brio = Analysis of brand community's influence towards brand identification and brand commitment : case of honda brio community

Jenis keanggotaan komunitas brand online terhadap munculnya perilaku pengkultusan brand = Online brand community types of membership towards the emergence of brand cult behaviour

Pengaruh Online Brand Community Terhadap Customer Loyalty: Studi pada Search Product dan Experience Product di Indonesia = The Influence of Online Brand Communities on Customer Loyalty: A Study on Search Products and Experience Products in Indonesia