Analisis perilaku konsumen kedai kopi berdasarkan pemetaan persepsi: studi kasus Kedai Kopi Sulastri Kopi = Coffee shop consumer behavior analysis using perceptual mapping: case study of Sulastri Kopi Coffee Shop

Memahami perilaku konsumen di kedai kopi lokal Indonesia: peran dari self-congruity dan functional congruity. = Understanding consumer behavior in local Indonesian coffee shop the role of self congruity and functional congruity

Pengaruh outcome quality, interaction quality dan peer-to-peer quality terhadap customer satisfaction dan customer loyalty pada industri kedai kopi = The effect of outcome quality, interaction quality and peer-to-peer quality towards customer satisfaction and customer loyalty in the coffee shops industry

Pengaruh Customer Engagement Di Gerai Kedai Kopi Dengan Konsep Grab-And-Go Pada Repurchase Intention Dan Word-Of-Mouth = The Effect of Customer Engagement at Coffee Shop Outlets Using the Grab-And-Go Concept That Impacts Repurchase Intention and Word-Of-Mouth

Analisis pengaruh physical environment dan perceived disconfirmation terhadap kepuasan dan loyalitas konsumen: studi kasus new customer dan repeat customer pada kedai kopi franchise dan non franchise: Starbucks Coffee dan Jakarta Coffee House = Analysis of physical environment effects and disconfirmation on consumer satisfaction and loyalty: case study new customer and repeat customer in franchise and non franchise coffee shop: Starbucks Coffee and Jakarta Coffee House