Citra Rufina Praditha
Analisis perilaku pelanggan kedai kopi internasional dalam melakukan variety seeking pada kedai kopi lokal melalui pengaruh kejenuhan, persepsi kualitas, dan kepuasan = Analysis of international chained coffee shop patrons variety seeking behavior towards local coffee shops through satiation perceived quality and satisfaction effect
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Nadya Cheirin
Analisis perilaku konsumen kedai kopi berdasarkan pemetaan persepsi: studi kasus Kedai Kopi Sulastri Kopi = Coffee shop consumer behavior analysis using perceptual mapping: case study of Sulastri Kopi Coffee Shop
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership
Farah Diba Ariyanti
Perilaku Konsumen pada Modest Fashion Brand di Indonesia: Peran Mediasi dari Kredibilitas dan Religiusitas Social Media Influencer dan Peran Moderasi dari Hedonic Value terhadap Brand Attitude dan Purchase Intention = Consumer Behavior of Modest Fashion Brand in Indonesia: The Mediating Role of Social Media Influencer’s Credibility and Religiosity and The Moderating Role of Hedonic Value on Brand Attitude and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Raissa Princessa Varinia
Examining the Role of Consumer Impulsiveness in Multiple App Usage Behavior Among Mobile Shoppers : Stimulus by Lazada = Meneliti Peran Impulsif Konsumen dalam Perilaku Penggunaan Berbagai Aplikasi di Kalangan Pembeli Seluler : Stimulus dari Lazada
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Hawkins, Del I.
Consumer behavior : building marketing Strategy
McGraw-Hill, Irwin, 2007
 Buku Teks