Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy

Cause related marketing: Peran moral identity centrality, brand social responsibility image, brand emotional attachment, dan brand experience dalam mempengaruhi intensi membeli = Cause related marketing: The role of moral identity centrality, brand social responsibility image, brand emotional attachment, and brand experience in affecting purchase intention

Analisis faktor yang memengaruhi intensi pembelian kosmetik halal dengan cause-related marketing pada konsumen muslim = Factors affecting intention to purchase of halal cosmetics with cause-related marketing for muslim consumers

Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention: Studi pada konsumen Brand Duha Muslimwear = Analysis of the Effect of Social Media Marketing Activities on Attitude towards the Brand, Brand Experiences, and Purchase Intentions: A Study on the Duha Muslimwear Brand Consumer

Analisis Pengaruh COVID-19 Cause-Related Campaign terhadap Intensi Pembelian Konsumen Milenial Muslim di Indonesia : Studi Kasus ThenBlank = Analyzing the Effect of COVID-19 Cause-Related Campaign on the Purchase Intention of Millennial Muslim Consumers in Indonesia: a ThenBlank Case Study