Yazid Romain Muta'al Arrasuli
Analisis Pengaruh Efek Endorsement Selebritas, Keterikatan Merek Terhadap Loyalitas Merek Pada Pelanggan Geoff Max Di Jakarta = Analysis of the effect of celebrity endorsement, brand engagement to brand loyalty on Geoff Max customers in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Mohamad Imron
Analisis pengaruh peremajaan visual logo merek terhadap loyalitas merek = Analysis of effects of visual rejuvenation through brand logo against brand loyalty./ Mohamad Imron
2014
 UI - Skripsi Membership
Dian Sophia Ulfa
Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis Membership
Iksan Basuki
Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Adhi Kurniawan Poer Utomo
Pengaruh komunitas merek di media sosial terhadap penanda komunitas, penciptaan nilai, kepercayaan merek, dan loyalitas merek, studi kasus : Komunitas Merek BlackBerry Indonesia = The effects of social media based brand communities on brand community markers, value creation practices, brand trust, and brand loyalty, case study: BlackBerry Indonesia Brand Community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership