Ayu Tristin Pujiastuti
Pengaruh experiential marketing terhadap pembentukan electronic word of mouth pada Santhai Modern Thai Canteen Restaurant Kota Kasablanka = The influence of experiential marketing on the formation of electronic word of mouth on Santhai Modern Thai Canteen Restaurant Kota Kasablanka
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Santi Prameswari Ramadhani
Analisis pengaruh restaurant experience terhadap positive electronic word of mouth (eWOM) motivations pada restoran casual dining = Analysis the impact of restaurant experience on positive electronic word of mouth (eWOM) motivations in casual dining restaurant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Arifianka Rahmafebrizsa Buhron
Electronic word-of-mouth dan purchase intention dalam layanan digital banking jenius = Electronic word-of-mouth and purchase intention in digital banking service jenius
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Savira Rahma Frida
Implikasi word of mouth (WOM) dan electronic word of mouth (eWOM) terhadap brand image = The implications of word of mouth (WOM) and electronic word of mouth (eWOM) on brand image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Silverman, George
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Amacom, 2011
 Buku Teks