Pengaruh Brand Equity terhadap Consumer Response Pada Konsumen Event Organizer ISMAYA Live di Daerah JABODETABEK = Impact of Brand Equity on Consumer Response at Event Organizer ISMAYA Live on Consumers in JABODETABEK Area

Pengaruh karakteristik terhadap kepercayaan merek dan intensi pembelian sepatu edisi terbatas (Studi pada konsumen Jabodetabek) = Affects characteristic of limited edition shoes towards brand trust and purchase intention (Studied on Jabodetabek consumer)

Analisis Pengaruh Tanggung Jawab Sosial Perusahaan dan Pemasaran Hijau terhadap Reputasi dan Loyalitas Brand bagi Konsumen Generasi X,Y, dan Z di Industri FMCG Indonesia = Analysis the Effect of Corporate Social Responsibility and Green Marketing on Brand Reputation and Loyalty of Consumer from the Generation X,Y, and Z in Indonesia FMCG Industry

Pengaruh brand attachment terhadap perilaku positif dan negatif konsumen dengan attachment styles sebagai efek moderasi pada transportasi online di wilayah Jabodetabek = The Effect of brand attachment on consumer positive and negative behavior with attachment styles as a moderating effect on online transportation in Jabodetabek Region

Pengaruh Upaya Pemasaran Media Sosial Merek Mewah Terhadap Ekuitas Merek Berbasis Konsumen Di Kalangan Konsumen Generasi Z: Sebuah Studi Pada Louis Vuitton = The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equity Among Generation Z Consumers: A Study on Louis Vuitton