Narendra Krishna Triwardhana
Pengaruh Pemasaran Media Sosial Terhadap Ekuitas Merek Berdasarkan Konsumen: Memahami Faktor-faktor Mediasi Manfaat Media Sosial dan Pengalaman Merek pada Merek Mewah Gucci di Kalangan Milenial di Jabodetabek, Indonesia = The Effect Of Social Media Marketing On Consumer-based Brand Equity: Understanding The Mediating Factors of Social Media Benefits and Brand Experience Of Luxury Brand Gucci on Millenial in Jabodetabek, Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Andrea Yunita Ragilia Noor
Pengaruh Brand Equity terhadap Consumer Response Pada Konsumen Event Organizer ISMAYA Live di Daerah JABODETABEK = Impact of Brand Equity on Consumer Response at Event Organizer ISMAYA Live on Consumers in JABODETABEK Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi Membership
Delia Firka Ayyar
Pengaruh Customer-Based Brand authenticity Terhadap Brand trust Dalam Menciptakan Brand affect Dan Brand loyalty (Studi Pada Konsumen Brand HMNS Di Jabodetabek) = The Influence of Customer-Based Brand authenticity on Brand trust in Creating Brand affect and Brand loyalty (A Study on Consumer of HMNS Brand in Jabodetabek )
Fakultas Ilmu Administrasi, 2023
 UI - Skripsi Membership
Hutabarat, Alexander Christopher Mangapul
Pengaruh karakteristik terhadap kepercayaan merek dan intensi pembelian sepatu edisi terbatas (Studi pada konsumen Jabodetabek) = Affects characteristic of limited edition shoes towards brand trust and purchase intention (Studied on Jabodetabek consumer)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Farrell Hafizh Fathana Pribadi
Analisis Pengaruh Tanggung Jawab Sosial Perusahaan dan Pemasaran Hijau terhadap Reputasi dan Loyalitas Brand bagi Konsumen Generasi X,Y, dan Z di Industri FMCG Indonesia = Analysis the Effect of Corporate Social Responsibility and Green Marketing on Brand Reputation and Loyalty of Consumer from the Generation X,Y, and Z in Indonesia FMCG Industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2203
 UI - Skripsi Membership