Yusuf Hakim
Analisis pengaruh corporate social responsibility terhadap corporate brand equity melalui mediasi corporate brand credibility dan reputation: studi kasus: Go-jek = The effect of corporate social responsibility toward corporate brand equity mediated through corporate brand credibility and reputation: case study: Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Debby Erwina
Pengaruh perceived quality terhadap repurchase intention yang di mediasi oleh variabel-variabel perceived equity, perceived value, customer satisfaction, expected switching cost, dan brand preference : studi kasus pelanggan Garuda Indonesia = The effect of perceived quality toward repurchase intention with mediating variables of perceived equity, perceived value, customer satisfaction, expected switching cost, and brand preference : case study of Garuda Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis (Membership)
Edo Satria Dinata
Pengaruh e-service quality ritel online di Indonesia terhadap e satisfaction melalui experiential value sebagai variabel antara studi pada zalora indonesia = The effect of e service quality in online retail in indonesia toward e satisfaction through experiential value as mediating variable study on zalora indonesia
2014
 UI - Skripsi (Membership)
Sandi Bakti
Pengaruh Transformasi Digital Dalam Membangun Brand Equity Dan E-Service Quality Melalui Utilisasi Media Sosial Di Masa Pandemi Pada Rumah Sakit Di Kawasan Jabodetabek = The Role of Digital Transformation to Increase Brand Equity and E Service Quality Through the Utilization Social Media During Pandemic in Greater Jakarta Hospitals
Fakultas Teknik Universitas Indonesia, 2022
 UI - Tesis (Membership)